There haven’t been any major reasons to upgrade in many years. What kept them afloat was their boutique branding, but people have less disposable income and sorry, having the cool new iPhone that looks and acts the exact same as the last 10 isn’t going to cut it anymore.
Thinner. Lighter. Slightly faster. More expensive. No one really cares. Their keynotes are monotonous, with long diatribes on how many oz they’ve shaved off hardware that no one can even notice during tests.
I’d advise them to innovate more but showing up with a VR headset and foldable phone many, many years after they’ve already been in the market shows they’re out of ideas.
There haven’t been any major reasons to upgrade in many years. What kept them afloat was their boutique branding, but people have less disposable income and sorry, having the cool new iPhone that looks and acts the exact same as the last 10 isn’t going to cut it anymore.
Thinner. Lighter. Slightly faster. More expensive. No one really cares. Their keynotes are monotonous, with long diatribes on how many oz they’ve shaved off hardware that no one can even notice during tests.
I’d advise them to innovate more but showing up with a VR headset and foldable phone many, many years after they’ve already been in the market shows they’re out of ideas.
Do we really really really need 20-something iterations of a product? At some point the Emperor's new clothes are going to really really show.-