> Toy sales among adult-only households have now outpaced households with children for toy sales, growing 16% through June, according to market research group Circana, equivalent to 55% of total toy industry receipts. Toy sales among all adults are growing 25%, only slightly behind the teen group at 33%. Together, teens and adults generated nearly 60% of the industry’s incremental dollar gains in the first half, Circana said.
> Toy sales among adult-only households have now outpaced households with children for toy sales, growing 16% through June, according to market research group Circana, equivalent to 55% of total toy industry receipts. Toy sales among all adults are growing 25%, only slightly behind the teen group at 33%. Together, teens and adults generated nearly 60% of the industry’s incremental dollar gains in the first half, Circana said.
Oof...