UI, polish, and customer experience are innovation. It takes an enormous amount of work to build consistent user experiences and build products that make choices on behalf of users that don't alienate those same users, yet Apple is able to consistently do that in ways that produce fervent customers who love their products.
I personally don't like or use most Apple products outside of my work MacBook pro, but I recognize the value and innovations there.
> Apple of AI
Except Apple does not really innovate. They just polish until it looks shiny.
Just look at the upcoming flip phones, but the examples are numerous.
UI, polish, and customer experience are innovation. It takes an enormous amount of work to build consistent user experiences and build products that make choices on behalf of users that don't alienate those same users, yet Apple is able to consistently do that in ways that produce fervent customers who love their products.
I personally don't like or use most Apple products outside of my work MacBook pro, but I recognize the value and innovations there.
This seems misinformed. Mac, iPod, iPhone, iPad, Apple Watch, Apple Silicon.
Not every product iteration changes the world, but they’ve pushed the industry forwards much more than most.
If they, “don’t really innovate,” who do you think does?