Hopefully their lawyers have considered the possibility of a bug causing this ad to play while the car is being driven and leading to a distracted driving accident...
on suitably equipped vehicles running BMW Operating System 7, 8, 8.5, 9, or OS X built after July 2020
For those who were surprised by that naming, Apple hasn't used "OS X" for nearly 10 years.
Great way to tank a brand. Part of BMW's value is/was the expectation of an upper middle class snob driving it, but having your car force ads on you is something people wouldn't even expect from a Kia Soul leased off a used lot.
I agree that it’s abhorrent. However the doomer in me can’t help but think they do these things because consumers still buy them. You’d expect GE to go “Oh yeah well we don’t put ads on OUR fridges.” but it seems like in every industry they all just follow suit.
This looks like it, possibly. There doesn't seem to be a banner that you click on like it states in the consumer rights article, but rather an icon, so not sure.
One of the best things one of me mates from high school did for me, is buy himself a BMW. The amount of problems and money he had to deal with helped me realize I didn't actually want a BMW, they're just nice to look at.
Hopefully their lawyers have considered the possibility of a bug causing this ad to play while the car is being driven and leading to a distracted driving accident...
on suitably equipped vehicles running BMW Operating System 7, 8, 8.5, 9, or OS X built after July 2020
For those who were surprised by that naming, Apple hasn't used "OS X" for nearly 10 years.
Great way to tank a brand. Part of BMW's value is/was the expectation of an upper middle class snob driving it, but having your car force ads on you is something people wouldn't even expect from a Kia Soul leased off a used lot.
> Part of BMW's value is/was the expectation of an upper middle class snob driving it
BMWs are no where near for that "class". A Mercedes-Benz is for that and even they also put ads in their own dashboard screens. [0]
So on HN-land, time to rule out BMWs, Chevrolets, Mercedes-Benz, Teslas, Volkswagens, Kias. What else?
[0] https://www.motor1.com/news/797846/mercedes-screen-plays-ads...
Volvo, with their terrible infortainment system's performance, I'm not sure if it's capable of displaying ads.
I don't think I'll be buying recent model years any time soon.
My Lexus 2025 remains perfect and user friendly. I have all the online connected stuff enabled. Zero enshitification.
Samsung the same with their display on fridge, I'm not sure how is this legal and why someone thinks this is ok.
These decision makers are meant to be educated people with may be at least a tiny bit of values in their lives...
I agree that it’s abhorrent. However the doomer in me can’t help but think they do these things because consumers still buy them. You’d expect GE to go “Oh yeah well we don’t put ads on OUR fridges.” but it seems like in every industry they all just follow suit.
I suppose they've determined the revenue from the ads outweighs the potential competitive advantage.
I wonder if they say: "A new life awaits you in the Off-world colonies. The chance to begin again in a golden land of opportunity and adventure."
Start…the…reactor
> BMW's own PressClub release described the advertisement as a special surprise for drivers...
That one got a chuckle out of me
Great to see the Consumer Rights wiki has been picking up steam. Lots of passionate people behind the project
This looks like it, possibly. There doesn't seem to be a banner that you click on like it states in the consumer rights article, but rather an icon, so not sure.
https://m.youtube.com/shorts/Z8v2tsYdgRk
If please drink a verification can was applied to automobiles.
The car will remain in park until you roll down the windows and yell "I love McDonalds!"
Earn 300 bonus BMWBucks by visiting your local Taco Bell (R) (TM) drive through in the next 15 minutes! Limited time offer!
[delayed]
Shades of: https://en.wikipedia.org/wiki/Songs_of_Innocence_(U2_album)#...
I don't see how. One is a full-screen commercial. The other is a free album in your library.
Shocked. Absolutely shocked. No one saw this coming
Drove a lot of BMWs when I was working summers as a mechanic
wow what an amazing story
and the in-dash eye tracking device shows 66% of drivers engage for at least 5 seconds!!
One of the best things one of me mates from high school did for me, is buy himself a BMW. The amount of problems and money he had to deal with helped me realize I didn't actually want a BMW, they're just nice to look at.
They're also really nice to drive (at least when they work).
Oh he let me drive it a couple of times and the thing was an absolute beast.