Claude is the only one that looks like an asshole. The rest are just circular, or not even that. Does every circle in the world look like an asshole? Car wheels? Pizzas? Camera Lenses? Ferris wheels? This is like a Rorschach test.
OpenAI's own logo description was also written by you-know who: https://openai.com/brand/ The part I find funny is "right angles introduce the precision and structure that technology demands" while the logo is hexagonal and has no right angles at all. Precision and structure not included!
This trend is far older than the AI era. The British magazine Private eye for many years in the 1990s had a running joke in which each issue displayed the new logos of old companies that had spent a fortune on rebranding. All of them were variations on circles.
Naomi Klein in her book No Logo interprets it as a form of abstraction away from the passé and less profitable business of whatever concrete task those industries used to do, and towards outsourcing, branding, and financialization as an end in itself.
No, they're definitely the reverse. They're "the singularity." Most obviously clear in Grok's which is a literal pictogram of a black hole. But these are entities that suck things up, not produce things.
The mental model of the superintelligence, to a true believer, is much more like a thing that consumes our world (hopefully for the better) rather than a thing that exists within the world and "produces stuff" in it.
Reminds me of the Telecom New Zealand rebranding. The old logo: the word Telecom, with lines through the "o" reminiscent of wires passing through a loading coil. The old name: Telecom (obviously) as in telecommunications. Conveys: We do phones. We do wires. We do long distance talking.
The new logo: basically identical to Claude's current one but blue. The new name: Spark. Conveys: absolutely nothing, the blank slate business, our executives don't actually know what we do.
I guess it has to do with the fact that everything is greyscale nowadays ... did you notice there are no more coloured cars, and the few that are there are all faded.
I'm guessing limited car colors benefits the manufacturers more so than the customer. Less choice means less cost. Additionally, by avoiding 'polarizing' colors, they likely won't have issues with unsellable stock.
What if, your brain is over-sexualized and you are obsessed with butthole, to the point your mind associate almost all round objects/shapes with buttholes? Maybe the logo's aren't the problem but rather degeneracy stuck in the brain. Now, think of a doughnut. Disgusting. :p
A man goes to a psychiatrist. To start things off, the psychiatrist suggests they start with a Rorschach Test. He holds up the first picture and asks the man what he sees.
"A man and a woman making love in a park," the man replies.
The psychiatrist holds up the second picture and asks the man what he sees.
"A man and a woman making love in a boat."
He holds up the third picture.
"A man and a woman making love at the beach."
This goes on for the rest of the set of pictures; the man says he sees a man and a woman making love in every one of the pictures. At the end of the test, the psychiatrist looks over his notes and says, "It looks like you have a preoccupation with sex."
And the man replies, "Well, you're the one with the dirty pictures."
Claude is the only one that looks like an asshole. The rest are just circular, or not even that. Does every circle in the world look like an asshole? Car wheels? Pizzas? Camera Lenses? Ferris wheels? This is like a Rorschach test.
OpenAI is more... open. Maybe that's what they wanted to communicate.
>Then came the redesign: a perfect circle with a subtle gradient and central void.
I don’t see the gradient, their logo is black and white. Where’s the gradient? Was this written by an AI hallucinating?
OpenAI's own logo description was also written by you-know who: https://openai.com/brand/ The part I find funny is "right angles introduce the precision and structure that technology demands" while the logo is hexagonal and has no right angles at all. Precision and structure not included!
You are absolutely right! It was an honest mistake on my part. The absence of colour is the smoking gun.
Lines are getting thinner closer to the center. This is not a gradient, but I understand what they meant. AI would use correct word for this.
You're right, there's no gradient.
Ironically, yes.
This trend is far older than the AI era. The British magazine Private eye for many years in the 1990s had a running joke in which each issue displayed the new logos of old companies that had spent a fortune on rebranding. All of them were variations on circles.
Naomi Klein in her book No Logo interprets it as a form of abstraction away from the passé and less profitable business of whatever concrete task those industries used to do, and towards outsourcing, branding, and financialization as an end in itself.
They’re apertures; symbolically things emerge from them.
“…but that’s really all a butthole is, an aperture” - Louis CK
Aperture Science
We do what we must because we can For the good of all of us, except the ones who are dead
This explains so much.
We doodoo what we must.
No, they're definitely the reverse. They're "the singularity." Most obviously clear in Grok's which is a literal pictogram of a black hole. But these are entities that suck things up, not produce things.
The mental model of the superintelligence, to a true believer, is much more like a thing that consumes our world (hopefully for the better) rather than a thing that exists within the world and "produces stuff" in it.
Claude’s logo is closer to a dandelion than an aperture (though closer to a butthole than either)
Also, did you try clicking the Claude logo? https://x.com/ertug/status/2072339797708849398
It's because OpenAI starts with an O, and an O looks like a butthole?
This brought to my attention the following claim by OpenAI, regarding a logo which does not have any right angles:
> right angles introduce the precision and structure that technology demands
https://openai.com/brand/#:~:text=right%20angles
I'm gonna choose to believe they all involved AI in the design process and AI has a cheeky fetish for humiliating humans.
I am almost certain it is star or spark.
But again, if someone is looking for assholes, they will find them.
Reminds me of the Telecom New Zealand rebranding. The old logo: the word Telecom, with lines through the "o" reminiscent of wires passing through a loading coil. The old name: Telecom (obviously) as in telecommunications. Conveys: We do phones. We do wires. We do long distance talking.
The new logo: basically identical to Claude's current one but blue. The new name: Spark. Conveys: absolutely nothing, the blank slate business, our executives don't actually know what we do.
A butthole and a drain hole. Sounds like they are spot on. Give it to society in the butt and drain all societie's resources
Never thought about it.
But now I can't unsee it.
In a similar vein, some time ago I got curious why the Grafana logo looks like the Zerg emblem see https://www.reddit.com/r/grafana/comments/1o79zxy/grafana_lo....
I never saw any buttholes in them. Maybe this is some kind of Rorschach test.
> Why do AI company logos look like buttholes?
What did AI say when you asked it? I got a slightly funny but reassuring answer.
Because life in the womb starts at the butthole.
When we started work on our logo for Rig I literally told our design agency we cant do butt holes
It the synthetic IQ goatse
Thank you. I once asked Claude the same. It reminded me of the flag from the tv show community
I guess it has to do with the fact that everything is greyscale nowadays ... did you notice there are no more coloured cars, and the few that are there are all faded.
I'm guessing limited car colors benefits the manufacturers more so than the customer. Less choice means less cost. Additionally, by avoiding 'polarizing' colors, they likely won't have issues with unsellable stock.
I think because people are visually overstimulated from all the content in their phones, they prefer plain minimal design in the physical world.
Same, I often wondered why the openai logo looks like an interpretation of goatse.
Does the openai logo look like that because .. OpenAI? Then others followed suit?
It's good that it (they?) identified the smoking gun, and a fact that changed everything
This blogger's gonna go nuts when they learn about the ouroboros.
Form follows function but really it’s just probably modeled on the founders.
Kudos to DeepSeek and Midjourney for doing something different.
DeepSeek has the best logo.
What if, your brain is over-sexualized and you are obsessed with butthole, to the point your mind associate almost all round objects/shapes with buttholes? Maybe the logo's aren't the problem but rather degeneracy stuck in the brain. Now, think of a doughnut. Disgusting. :p
The logo for the Brazilian Institute of Oriental Studies is a masterpiece :-)
Because they are ran by assholes?
AI plop.
That's the universal symbol of enshittification.
If I start an ai company I guarantee I will get a butthole logo and it will be animated.
I also wrote about this before[1], and I think it's because the design itself ultimately targets specific consumers.
[1]https://www.makonea.com/en-US/casual/programmers-sell-ox-not...
A man goes to a psychiatrist. To start things off, the psychiatrist suggests they start with a Rorschach Test. He holds up the first picture and asks the man what he sees.
"A man and a woman making love in a park," the man replies.
The psychiatrist holds up the second picture and asks the man what he sees.
"A man and a woman making love in a boat."
He holds up the third picture.
"A man and a woman making love at the beach."
This goes on for the rest of the set of pictures; the man says he sees a man and a woman making love in every one of the pictures. At the end of the test, the psychiatrist looks over his notes and says, "It looks like you have a preoccupation with sex."
And the man replies, "Well, you're the one with the dirty pictures."
What is seen, cannot be unseen
My son remarked: because they produce shit.
Perhaps to symbolise the quality of the material they extrude...
Slop rhymes with plop.
Why'd Bill Gates name his company after his thing?
Reminded me of Gavin Belson Signature from Silicon Valley :-D
A brilliantly designed horizontal logo to fit on server racks!