> While GoPro action cameras are built to withstand shock, the brand itself is looking distinctly shaky right now. Latest reports[1] are that founder Nicholas Woodman is propping the company up by extending it a loan of his own money to the tune of $20 million, at an annual interest rate of 6.5%, while a buyer is desperately sought. It’s believed GoPro may not survive the year without a new owner or fresh injection of cash, with Woodman’s intervention acting as a stopgap rather than bail-out per se.
> While GoPro action cameras are built to withstand shock, the brand itself is looking distinctly shaky right now. Latest reports[1] are that founder Nicholas Woodman is propping the company up by extending it a loan of his own money to the tune of $20 million, at an annual interest rate of 6.5%, while a buyer is desperately sought. It’s believed GoPro may not survive the year without a new owner or fresh injection of cash, with Woodman’s intervention acting as a stopgap rather than bail-out per se.