Enterprises are investing aggressively in Generative Engine Optimization and Answer Engine Optimization. These efforts are rational. AI systems now shape discovery, evaluation, and early decision-making across procurement, finance, healthcare, and regulation. Being absent from AI-generated answers increasingly carries commercial cost.
What is less examined is how often optimization is being treated as a proxy for governance.
Enterprises are investing aggressively in Generative Engine Optimization and Answer Engine Optimization. These efforts are rational. AI systems now shape discovery, evaluation, and early decision-making across procurement, finance, healthcare, and regulation. Being absent from AI-generated answers increasingly carries commercial cost.
What is less examined is how often optimization is being treated as a proxy for governance.