I think the comments here are a great example of why this idea always sounds better in nostalgic reminiscence than in practice: As I write this, nearly half of the comments here are complaining about this website. There are complaints about requiring JavaScript, the font size, the design, the color choices, the animations. Complaints about everything the designer did to make this site unique and personal, which was the entire point of the exercise. This is coming from a site that supposedly attracts the target audience for this type of page.
Hacker News, probably noticeably since 2016 or so, has been a negative, curmudgeonly place. It has become political (toward the left), sclerotic, and bitterly nostalgic. It's bad and no longer represents the future. I notice it every time I visit. It's sad.
That's true of the US population in general too. Their quality of life has been decreasing due to accelerated globalization (sans the top ~10% of asset holders).
HN is so depressing, but at the same time so Im addicted to it. It’s like tiktok but for people who enjoy plain text and hacking related stuff. When I first visited HN more than 10 years ago (without account) like, 90% of the content was exciting and you got to learn something. Nowadays it’s about 40-50%, and the rest is crap (including comments). I have been trying to leave HN, let’s see if I can do it in 2026.
Once you understand this, you realize maybe it's not that something is wrong with LLMs, crypto, Google, Apple, Windows, Amazon, the US, Rust, not-rust, JavaScript, Israel, copyright & VCs. It's just a negative place.
The site indeed is trying to be an artistic treatise, as opposed to being a clear, easy-to-read manifesto. It touches many themes I have read about many times, so I skimmed most of the content. It came to the expected indie-web conclusions and recommendations.
Indie Web, while nice and fascinating, lacks the large audience. You write things down, and nobody cares. Well, maybe a few friends who keep an eye, and a hiring manager when your candidacy is considered for another job.
Some people are fine with that, and just enjoy the process of producing content, and seeing it published. They are a minority. Most people come to consume more than to produce, and to get quick feedback.
The most efficient way for an indie website to gain an audience is to be briefly featured on one of these bad, terrifying behemoths of the current Web, like Reddit, or Xitter, or, well, HN. A few dozen people will bookmark it, or subscribe to the RSS feed. Sites that are true works of art and craft, like https://ciechanow.ski/, will get remembered more widely, but true works of art are rare.
It is, definitely, very possible to build a rhizome of small indie sites, along the lines of Web 1.0. But they would also benefit from a thoughtful symbiosis with the "big bad" giants of the modern Web.
Internet is amazing, it is the best invention of humanity, and each year, a person spends more time on the internet (on average) than a year before, which shows that it is getting more and more useful for everyone.
Those who enjoy saying "I do not learn enough, I do not improve myself enough, I do not work hard enough" (but you say "the humanity" instead of "I"), that is just your own fault. Let people use the internet the way they want to use it.
> each year, a person spends more time on the internet (on average) than a year before, which shows that it is getting more and more useful for everyone.
How in the world does that sound like a reasonable conclusion?
The open web needs to be preserved. And bespoke web pages are great. However it isn’t 1998 anymore. The second you expose anything to the public internet it is going to be flooded by malicious bots looking for things to exploit. Unless you are putting up static HTML the learning curve to have a website that runs will continue to run immediately slopes to the point where it is not worth it. Despite OP saying they aren’t invoking nostalgia, they are.
There's no reason _not_ to use static sites for types of sites he's talking about (learning sites for hobbies, blogs, general sharing of information), created with things like Hugo, or even a simple script to generate pages with your own templating. There's nothing to exploit, because it's just HTML.
If you don't feel like keeping a server secure, there are free and easy hosting solutions (Cloudflare pages publishes at a press of a button, for example).
There are a myriad of ways to host small websites without dynamic code that are easy to secure.
You’re also the one that is being a little nostalgic for the past. Even 15 years ago bots would immediately hit sites looking for vulnerabilities in things like phpmyadmin, Wordpress, etc
The issue is good, the thought is good. But things happen for reasons. Those reasons are often how systems work. Unless we understand how those complex systems work, we cannot change anything. We end up with cargo cult thinking. You need to understand the function that produces the result.
Why does the internet function the way it does? It is really pretty simple. The internet is primarily characterized by very-high-volume-very-low-value transactions.
How much does it cost to send an email? When I send a real letter, I buy a stamp $0.78. So if I can send an email instead, it will save me a lot of money. You can try to calculate how many email transactions you can provide on one VPS costing $5.00 per month.
Here is a great business opportunity! You sell people email stamps at $0.01 per letter for 10k bytes. Cool. And 1,000,000 people each buy 10 stamps. Wow. That is a lot of money for your $5/month VPS, right?
But how do you get the money? You need to find a way for the one million people to each send you a dime. You cannot do it. If they put a dime in envelope and mail it to you, it will cost them $0.78. Etc.
So you have another idea. Why not let scammers include details of their scam in all emails send and they pay for the email. Oops, I should have used the term "advertisers". Now the people who email pay nothing and the scamm.... oops advertisers pay for the cost.
And you surprisingly find many, many people and corporations from all over the world are eager to exploit, oops target with advertising users. Especially if you can identify what kind of target they are.
First 80%: "le web is le better" (sure, ok, it's a statement that u can make)
then it's an instant jump to "Let's write down what we want", which skips so many steps in between. why is the current internet bad, what are the reasons and causes that go along with it?
I'm saying this because, if I add these steps, I always conclude that it's just the past talking to me. The old internet also sucked, but for different reasons. You were yearning for things you take for granted now.
IMO things never go back to what they used to be, but they will certainly never stop changing.
I do not for a second believe that the doom-scrolling brain-rot phase will not pass. It will pass like the many before it, the important question is what will replace it..
Effort should not be put into pulling us backwards as that's a fools errand. Instead it should be invested in asserting some control over current trajectories so we get something closer to what we like and further from what we hate during the next cycles.
As far as web is concerned, I would really like to see more decentralized services in every facet of our online usage. Mastodon to me is exactly what I wished things become.
The internet was never good. The feeling that it used to be good is just the creation of a golden age myth, it's just nostalgia. It was exciting because you were young and it was new, but the reality is the internet was almost useless. If you had to log into the internet circa 1997 or even 2002 right now you would have fun for about 2 hours, but it would be the "hey remember this?" kind of fun, then you would realize there was nothing worth doing and go do something else.
From what I can tell, their solution is to personalize the web by creating personal websites. Here are the 5 steps at the end that they list to construct a personal website:
The weakest part is the last one - and it's a big one. Personalsit.es is just a flat single-page directory (of thumbnails, even, not content - so the emphasis is design.) To be part of the conversation, you'd list there and hope someone comes along. Compare with Reddit where you start commenting and you're close-to-an-equal with every other comment.
Webmentions do get you there - because it's a commenting system. But for finding the center of a community, it seems like you're still reliant on Bluesky or Mastodon or something. (Which doesn't "destroy all websites.") Love the sentiment ofc.
Yet no mention of the real friction: buying a domain and getting hosting set up. There are a number of free alternatives out there but they are not well known by the public.
Lovely design - but also shows the inherent problem. Not everyone can create a design like this. Medium and Substack mean that not everyone needs to. When everyone is able to publish, you invariably end up with a lot more crap, and it has to hosted by someone else.
At the risk of sounding trite; things that haven't hit the mainstream yet are good, until they hit the mainstream. Once there's money to be made (and the giants have finally started to slowly move in your direction) it's done for.
Move on, and find the next thing before it hits mainstream.
Pretty successful in terms of the content representing the intent. Which is in part, don't skim, don't scroll, read something if you want to actually read something, or go elsewhere for doom-scrolling and skimming.
I also found half-skimming it worked pretty well, using the images as markers to find what I really wanted.
Also it looks like it works pretty good on mobile, I thought it was small on my laptop too, but hey, thanks the heavens for built-in-browser zoom...
This is one of the most difficult articles my eyes could read. The font is so small and my eyes jumped all over the place. The web I want: One that's easy to read.
I hear clamoring to go back to "the old web" frequently, I never really understood the perspective. The old web still exists. I use it every day. I'm a member of a number of tiny community websites with old web charm, and there are certainly millions more out there, for any random niche or interest. In fact, I almost consider Hacker News to be in that category (though it might be a tad too large these days; you can't really get to know everyone's name).
> But that’s not what we use the Internet for anymore. These days, instead of using it to make ourselves, most of us are using it to waste ourselves: we’re doom-scrolling brain-rot on the attention-farm, we’re getting slop from the feed.
No one is making you do any of these things. If you don't like it... stop? And go use the sites that you do like instead?
> Now, Learning On The Internet often means fighting ads and endless assaults on one’s attention — it means watching part-1-part-2-part-3 short-form video clips, taped together by action movie psychology hacks, narrated gracelessly by TTS AI voices. We’re down from a thousand and one websites to three, and each of those remaining monolith websites is just a soullessly-regurgitated, compression-down-scaled, AI-up-scaled version of the next.
Not really? There is an absurd amount of high quality content on the Internet to learn from - now more than ever. Yes, there is also poor quality AI slop garbage. But, again, if you don't like it... stop? And go watch the good stuff instead?
I used the early web. I miss forums, I miss the small webmaster, I miss making fun, small websites to share with friends.
And while you could make the argument that these forms of media were superior to TikTok, I’d also argue that this is mostly just taste.
While we have closed ecosystems now, they’re much easier to make and share content to than the web of the past. It’s much easier to get distribution and go viral. There’s also a well trodden path to monetization so that if you craft great content people love, you can make a living from it.
Yeah quirky designs, guestbooks, affiliate badges, page counters, all that stuff. I miss it. But only ever a very small fraction of society was going to be able to make and consume that stuff.
This new internet is much more accessible and it occasionally produces diamonds of culture, you just have to know where to look.
So no, I don’t think any amount of decentralized protocols or tooling or any technology really can change this. I think this trend is set and will continue, and I’ve had to learn to be more open minded to how I perceive internet content.
No one is going to make personal websites or change their behavior in a major way.
Look, you can still sign up for free web hosting and make an HTML page and tell your friends. There are still people that do this. But it’s naturally eclipsed by these other methods of much easier content sharing.
The point is the content itself, not the packaging. Just get over the shape of the packaging and enjoy.
> I disagree with a notion that a page needs to work without javascript. It is only design choice of author.
Sure, I guess, but if a site that's primarily text doesn't work without Javascript then that's a design failure. I sometimes use a browser like links2 because eliminating everything but text can sometimes help me focus. If the site displays nothing, I'm probably not going to bother reloading it in a different browser just so I can render the text.
(It's a nonissue for this site, which appears to render fine in links2.)
If you disable CSS as well then it works. (This is true of some web pages that allegedly require JavaScripts, while others will not work with JavaScripts disabled whether or not you disable CSS as well.)
I agree. I remember when you could read pages without requiring JavaScript enabled, and when enabled it was enabled it wouldn't cause things to constantly float about as you scroll.
One of the biggest reasons you'll never get the "old web" back, is because the culture of the "independent" world wide web morphed into something entirely different from what it was (or more aptly was outright replaced with general "weirdos" rather than model train hobbyists and the like[1]). Ironically all of the people complaining about "capitalism and corporations killing the internet" as they scroll their federated social media feeds and start their "indie" initiatives[2] don't realize that they are part of the problem.
I think the comments here are a great example of why this idea always sounds better in nostalgic reminiscence than in practice: As I write this, nearly half of the comments here are complaining about this website. There are complaints about requiring JavaScript, the font size, the design, the color choices, the animations. Complaints about everything the designer did to make this site unique and personal, which was the entire point of the exercise. This is coming from a site that supposedly attracts the target audience for this type of page.
Hacker News, probably noticeably since 2016 or so, has been a negative, curmudgeonly place. It has become political (toward the left), sclerotic, and bitterly nostalgic. It's bad and no longer represents the future. I notice it every time I visit. It's sad.
That's true of the US population in general too. Their quality of life has been decreasing due to accelerated globalization (sans the top ~10% of asset holders).
HN is so depressing, but at the same time so Im addicted to it. It’s like tiktok but for people who enjoy plain text and hacking related stuff. When I first visited HN more than 10 years ago (without account) like, 90% of the content was exciting and you got to learn something. Nowadays it’s about 40-50%, and the rest is crap (including comments). I have been trying to leave HN, let’s see if I can do it in 2026.
Hacker News, probably noticeably since 2016 or so, has been a negative, curmudgeonly place.
No it hasn't.
Once you understand this, you realize maybe it's not that something is wrong with LLMs, crypto, Google, Apple, Windows, Amazon, the US, Rust, not-rust, JavaScript, Israel, copyright & VCs. It's just a negative place.
Is it "negative" to identify shitty things as being shitty? I wouldn't necessarily blame the commenters for that.
The best design is invisible
The site indeed is trying to be an artistic treatise, as opposed to being a clear, easy-to-read manifesto. It touches many themes I have read about many times, so I skimmed most of the content. It came to the expected indie-web conclusions and recommendations.
Indie Web, while nice and fascinating, lacks the large audience. You write things down, and nobody cares. Well, maybe a few friends who keep an eye, and a hiring manager when your candidacy is considered for another job.
Some people are fine with that, and just enjoy the process of producing content, and seeing it published. They are a minority. Most people come to consume more than to produce, and to get quick feedback.
The most efficient way for an indie website to gain an audience is to be briefly featured on one of these bad, terrifying behemoths of the current Web, like Reddit, or Xitter, or, well, HN. A few dozen people will bookmark it, or subscribe to the RSS feed. Sites that are true works of art and craft, like https://ciechanow.ski/, will get remembered more widely, but true works of art are rare.
It is, definitely, very possible to build a rhizome of small indie sites, along the lines of Web 1.0. But they would also benefit from a thoughtful symbiosis with the "big bad" giants of the modern Web.
These are some ways I’ve been using the web in a way that keeps me free.
- Run my own site (not much there yet)
- Use RSS Feeds instead of Reddit
- If a YouTube creator you like has a newsletter, SIGN UP!
- If a short form content creator makes long form content, watch that instead
- Post on forums, instead of their subreddit/Discord (lots of Linux distros have all three)
- Invest in my cozy web communities[1]
Speaking of the last one there, newsletters, RSS feeds and forums are the best way to be in control of the hose of content.
Will these ever be as “big” as the monolithic platforms? No. That’s okay.
1: https://maggieappleton.com/ai-dark-forest
Internet is amazing, it is the best invention of humanity, and each year, a person spends more time on the internet (on average) than a year before, which shows that it is getting more and more useful for everyone.
Those who enjoy saying "I do not learn enough, I do not improve myself enough, I do not work hard enough" (but you say "the humanity" instead of "I"), that is just your own fault. Let people use the internet the way they want to use it.
> each year, a person spends more time on the internet (on average) than a year before, which shows that it is getting more and more useful for everyone.
How in the world does that sound like a reasonable conclusion?
The open web needs to be preserved. And bespoke web pages are great. However it isn’t 1998 anymore. The second you expose anything to the public internet it is going to be flooded by malicious bots looking for things to exploit. Unless you are putting up static HTML the learning curve to have a website that runs will continue to run immediately slopes to the point where it is not worth it. Despite OP saying they aren’t invoking nostalgia, they are.
There's no reason _not_ to use static sites for types of sites he's talking about (learning sites for hobbies, blogs, general sharing of information), created with things like Hugo, or even a simple script to generate pages with your own templating. There's nothing to exploit, because it's just HTML.
If you don't feel like keeping a server secure, there are free and easy hosting solutions (Cloudflare pages publishes at a press of a button, for example).
There are a myriad of ways to host small websites without dynamic code that are easy to secure.
You’re also the one that is being a little nostalgic for the past. Even 15 years ago bots would immediately hit sites looking for vulnerabilities in things like phpmyadmin, Wordpress, etc
I mean didnt Geocities solve this and many other problems?
https://en.wikipedia.org/wiki/GeoCities
The issue is good, the thought is good. But things happen for reasons. Those reasons are often how systems work. Unless we understand how those complex systems work, we cannot change anything. We end up with cargo cult thinking. You need to understand the function that produces the result.
Why does the internet function the way it does? It is really pretty simple. The internet is primarily characterized by very-high-volume-very-low-value transactions.
How much does it cost to send an email? When I send a real letter, I buy a stamp $0.78. So if I can send an email instead, it will save me a lot of money. You can try to calculate how many email transactions you can provide on one VPS costing $5.00 per month.
Here is a great business opportunity! You sell people email stamps at $0.01 per letter for 10k bytes. Cool. And 1,000,000 people each buy 10 stamps. Wow. That is a lot of money for your $5/month VPS, right?
But how do you get the money? You need to find a way for the one million people to each send you a dime. You cannot do it. If they put a dime in envelope and mail it to you, it will cost them $0.78. Etc.
So you have another idea. Why not let scammers include details of their scam in all emails send and they pay for the email. Oops, I should have used the term "advertisers". Now the people who email pay nothing and the scamm.... oops advertisers pay for the cost.
And you surprisingly find many, many people and corporations from all over the world are eager to exploit, oops target with advertising users. Especially if you can identify what kind of target they are.
First 80%: "le web is le better" (sure, ok, it's a statement that u can make)
then it's an instant jump to "Let's write down what we want", which skips so many steps in between. why is the current internet bad, what are the reasons and causes that go along with it?
I'm saying this because, if I add these steps, I always conclude that it's just the past talking to me. The old internet also sucked, but for different reasons. You were yearning for things you take for granted now.
IMO things never go back to what they used to be, but they will certainly never stop changing.
I do not for a second believe that the doom-scrolling brain-rot phase will not pass. It will pass like the many before it, the important question is what will replace it..
Effort should not be put into pulling us backwards as that's a fools errand. Instead it should be invested in asserting some control over current trajectories so we get something closer to what we like and further from what we hate during the next cycles.
As far as web is concerned, I would really like to see more decentralized services in every facet of our online usage. Mastodon to me is exactly what I wished things become.
That’s literally what TFA is about: how to proceed.
The internet was never good. The feeling that it used to be good is just the creation of a golden age myth, it's just nostalgia. It was exciting because you were young and it was new, but the reality is the internet was almost useless. If you had to log into the internet circa 1997 or even 2002 right now you would have fun for about 2 hours, but it would be the "hey remember this?" kind of fun, then you would realize there was nothing worth doing and go do something else.
From what I can tell, their solution is to personalize the web by creating personal websites. Here are the 5 steps at the end that they list to construct a personal website:
1. Start small
2. Reduce friction to publishing
3. Don't worry about design
4. Use the IndieWeb
5. Join us in sharing what you've made
The weakest part is the last one - and it's a big one. Personalsit.es is just a flat single-page directory (of thumbnails, even, not content - so the emphasis is design.) To be part of the conversation, you'd list there and hope someone comes along. Compare with Reddit where you start commenting and you're close-to-an-equal with every other comment.
Webmentions do get you there - because it's a commenting system. But for finding the center of a community, it seems like you're still reliant on Bluesky or Mastodon or something. (Which doesn't "destroy all websites.") Love the sentiment ofc.
Yet no mention of the real friction: buying a domain and getting hosting set up. There are a number of free alternatives out there but they are not well known by the public.
I'll counter propose a website to destroy all websites:
https://bellard.org/
That's all we need. Maybe throw in a few images:
http://www.candlekeep.com/
Lovely design - but also shows the inherent problem. Not everyone can create a design like this. Medium and Substack mean that not everyone needs to. When everyone is able to publish, you invariably end up with a lot more crap, and it has to hosted by someone else.
Text is way too small for me… can’t read it without reader mode being on
At the risk of sounding trite; things that haven't hit the mainstream yet are good, until they hit the mainstream. Once there's money to be made (and the giants have finally started to slowly move in your direction) it's done for.
Move on, and find the next thing before it hits mainstream.
Bookmarked. Called me to get back to reading and writing again.
A joy to read and loved the artwork on mobile.
Not sure if its by design/intent, the font is too small to skim through it
I haven't tried on a laptop but on iOS (iPhone 13 Pro) and iPadOS (iPad Air)
It is quite nice on iPhone, while I agree font is smaller in iPad for readability.
Although, they didn't block zooming/pinching (I hate when they do) therefore I was satisfied with the overall design.
Pretty successful in terms of the content representing the intent. Which is in part, don't skim, don't scroll, read something if you want to actually read something, or go elsewhere for doom-scrolling and skimming.
I also found half-skimming it worked pretty well, using the images as markers to find what I really wanted.
Also it looks like it works pretty good on mobile, I thought it was small on my laptop too, but hey, thanks the heavens for built-in-browser zoom...
Do you feel destroyed tho?
This is one of the most difficult articles my eyes could read. The font is so small and my eyes jumped all over the place. The web I want: One that's easy to read.
Firefox's reader mode works on this one!
I hear clamoring to go back to "the old web" frequently, I never really understood the perspective. The old web still exists. I use it every day. I'm a member of a number of tiny community websites with old web charm, and there are certainly millions more out there, for any random niche or interest. In fact, I almost consider Hacker News to be in that category (though it might be a tad too large these days; you can't really get to know everyone's name).
> But that’s not what we use the Internet for anymore. These days, instead of using it to make ourselves, most of us are using it to waste ourselves: we’re doom-scrolling brain-rot on the attention-farm, we’re getting slop from the feed.
No one is making you do any of these things. If you don't like it... stop? And go use the sites that you do like instead?
> Now, Learning On The Internet often means fighting ads and endless assaults on one’s attention — it means watching part-1-part-2-part-3 short-form video clips, taped together by action movie psychology hacks, narrated gracelessly by TTS AI voices. We’re down from a thousand and one websites to three, and each of those remaining monolith websites is just a soullessly-regurgitated, compression-down-scaled, AI-up-scaled version of the next.
Not really? There is an absurd amount of high quality content on the Internet to learn from - now more than ever. Yes, there is also poor quality AI slop garbage. But, again, if you don't like it... stop? And go watch the good stuff instead?
I used the early web. I miss forums, I miss the small webmaster, I miss making fun, small websites to share with friends.
And while you could make the argument that these forms of media were superior to TikTok, I’d also argue that this is mostly just taste.
While we have closed ecosystems now, they’re much easier to make and share content to than the web of the past. It’s much easier to get distribution and go viral. There’s also a well trodden path to monetization so that if you craft great content people love, you can make a living from it.
Yeah quirky designs, guestbooks, affiliate badges, page counters, all that stuff. I miss it. But only ever a very small fraction of society was going to be able to make and consume that stuff.
This new internet is much more accessible and it occasionally produces diamonds of culture, you just have to know where to look.
So no, I don’t think any amount of decentralized protocols or tooling or any technology really can change this. I think this trend is set and will continue, and I’ve had to learn to be more open minded to how I perceive internet content.
No one is going to make personal websites or change their behavior in a major way.
Look, you can still sign up for free web hosting and make an HTML page and tell your friends. There are still people that do this. But it’s naturally eclipsed by these other methods of much easier content sharing.
The point is the content itself, not the packaging. Just get over the shape of the packaging and enjoy.
> I miss making fun, small websites to share with friends.
You can still do that right now. I highly recommend it.
I'm inspired to write more in 2026 and publish more of the things I just make for myself.
And it fails to render anything with Javascript disabled.
I disagree with a notion that a page needs to work without javascript. It is only design choice of author.
> I disagree with a notion that a page needs to work without javascript. It is only design choice of author.
Sure, I guess, but if a site that's primarily text doesn't work without Javascript then that's a design failure. I sometimes use a browser like links2 because eliminating everything but text can sometimes help me focus. If the site displays nothing, I'm probably not going to bother reloading it in a different browser just so I can render the text.
(It's a nonissue for this site, which appears to render fine in links2.)
It gets a pass from me. The JS content didn’t annoy me, e.g. it didn’t show me any off topic popups, so I didn’t feel the need to disable JS.
If you disable CSS as well then it works. (This is true of some web pages that allegedly require JavaScripts, while others will not work with JavaScripts disabled whether or not you disable CSS as well.)
> it wasn’t always like this.
I agree. I remember when you could read pages without requiring JavaScript enabled, and when enabled it was enabled it wouldn't cause things to constantly float about as you scroll.
One of the biggest reasons you'll never get the "old web" back, is because the culture of the "independent" world wide web morphed into something entirely different from what it was (or more aptly was outright replaced with general "weirdos" rather than model train hobbyists and the like[1]). Ironically all of the people complaining about "capitalism and corporations killing the internet" as they scroll their federated social media feeds and start their "indie" initiatives[2] don't realize that they are part of the problem.
[1] https://www.girr.org/girr/
[2] https://indieweb.org/